Pininfarina Cambiano Concept Teased In First Official Image

Jason Siu
by Jason Siu

Pininfarina has unveiled the first teaser image of their new Cambiano Concept that’s scheduled to make its official debut at the 2012 Geneva Motor Show on March 6th, 2012. The Cambiano Concept will be an elegant and refined sport sedan but will be plenty green.

Pininfarina announced that the Cambiano Concept was conceived with “great attention to the environment, both as to the engine and as to the materials’ choice.” The Cambiano Concept appears to be the culmination of Pininfarina’s hard work in styling and engineering, naming the concept after the city where Pininfarina’s headquarter is located. The debut of the concept also celebrates 30 years of their Styling Centre which started operations in Cambiano back in 1982. It’s also a 10-year celebration for their Engineering Centre which opened in 2002.

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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