New By Customer Demand: Jeep Brings Tuscadero Paint To The Gladiator

One of Jeep's more out-there colors, the deep magenta pink it calls Tuscadero, will be brought to the Gladiator lineup by customer demand. “Our passionate Jeep fans asked for this limited-run color on Gladiator. We heard them,” said Bill Peffer, senior vice president of Jeep brand North America.

The numbers spell things out plainly - around 30,000 orders for Tuscadero Wranglers were placed after its debut in 2021. It’s a relatively small figure considering the 204,610 Wranglers sold in the US that year, but Jeep evidently felt the numbers - and continued sales success of the color - made bringing the color to other models worth it. The Gladiator will offer seven other colors including a new Anvil (grey) color. As for Tuscadero, that will run buyers $695 in the Canadian market.

Become an AutoGuide insider. Get the latest from the automotive world first by subscribing to our newsletter here.

Chase Bierenkoven
Chase Bierenkoven

Chase is an automotive journalist with years of experience in the industry. He writes for outlets like Edmunds and AutoGuide, among many others. When not writing, Chase is in front of the camera over at The Overrun, his YouTube channel run alongside his friend and co-host Jobe Teehan. If he's not writing reviews of the latest in cars or producing industry coverage, Chase is at home in the driver's seat of his own (usually German) sports cars.

More by Chase Bierenkoven

Join the conversation
 1 comment