BMW Super Bowl Ads Highlight All-New 3 Series [Videos]
BMW might be a little bit late to the whole “let’s release our Super Bowl ads before the Super Bowl” party, but they’re making up for it with quantity over quality.
Six short clips were released by BMW and only a pair of them will air during the big game on Sunday, but you’ll probably only see one of them on TV. What commercial you’ll see will be based on your region, with the New York Tri-State area getting an ad highlighting the 3-Series’ heated steering wheel, while the Southern California Los Angeles region will hear about BMW Connected Drive’s ability to read emails.
The additional four clips that BMW produced will be appearing online on streaming sites such as NBC.com, ABC.com and Hulu. All six clips were designed to be playful shorts to support the launch of the new BMW 3-Series Sedan.
“The BMW 3 Series is the global benchmark for a sports sedan,” said Dan Creed, Vice President of Marketing, BMW of North America. “With these shorts, we turn a spotlight on the innovations that make the 3 Series the standard to which others aspire.”
Check out all six digital clips after the break.
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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