Audi Sets Best Quarter and Monthly Sales in Its History
Don’t tell Audi that car sales are supposed to be stagnant this year. The German automaker might just laugh at you after not only having a record month, but its best first quarter ever.
Audi closed the first quarter 2012 books at 346,100 sales, an increase of 10.8 percent over last year. March was also the best single month in the company’s history, moving 143,500 vehicles worldwide. This is no doubt boosted by the emerging Chinese market, where 40 percent of the A8 global sales take place. In total, VW Group’s premium brand saw a 40.5 percent growth in China with a total of 90,063 sales.
“We kicked off 2012 very successfully and expect growth to continue in the months to come,” says Peter Schwarzenbauer, Audi board member. “Our new A3 will be rolled out from the second half of this year, and we have just introduced the new-generation A6L in China.”
In America, Audi sales grew 18 percent with 29,470 cars sold in the first quarter with the A6 seeing an increase of 87.3 percent in quantity sold compared to last year. Growth was also seen in Canada, Brazil, and Argentina.
The only decline in sales, as expected, was in Europe, but Audi only saw a drop of 0.1 percent to 90,736 cars compared to the market decline of 8.3 percent.
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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