Watch the Tesla Model S Delivery Streamed Live
Electric car manufacturer Tesla began delivery of its new Model S sedan today, marking the brand’s first move from niche to more mainstream vehicles.
While the range-topping Model S with an 85 kw/h battery will still be priced in the six-figure range, the initial entry price is $49,900 after the $7,500 federal tax credit.
This is arguably the make-or-break effort for the company which has seen relative success compared to other brands like Fisker, at least in terms of avoiding bad press. Another kind of coverage is available today, though. The company is streaming its delivery ceremony, which is taking place in Fremont, Calif. this afternoon at 3 p.m. PDT.
Should the Model S see sales success, it’s likely to act as a stepping stone for a third generation of cars, though a failure would bode equally as badly for future models.
Luke is an energetic automotive journalist who spends his time covering industry news and crawling the internet for the latest breaking story. When he isn't in the office, Luke can be found obsessively browsing used car listings, drinking scotch at his favorite bar and dreaming of what to drive next, though the list grows a lot faster than his bank account. He's always on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> looking for a good car conversation. Find Luke on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> and <A title="Luke on Google+" href="http://plus.google.com/112531385961538774338?rel=author">Google+</A>.
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The initial entry price is $49,900 after the $7,500 federal tax credit.