Infiniti Emerg-E Wins Prestigious Design Award
The Infiniti Emerg-E debuted earlier this year at the 2012 Geneva Motor Show, capturing the world’s attention with a mid-mounted driveline and a pair of electric motors.
Even though it’s still a concept car, the Japanese automaker brought a functional version of it out to this year’s Goodwood Festival of Speed, proving that Infiniti is indeed trying to conduct a study to bring the Emerg-E to reality. All of its efforts paid off, as the Emerg-E was announced as the winner in the Concepts category of the 2012 Automotive Brand Contest.
The prestigious award from the German Design Council will be presented in Paris on September 28th at the Mondial de L’Automobile and recognizes “excellence and innovation in product design, and celebrates the brand’s fresh, fluent design approach, expressed in the highly aerodynamic curves of the Infiniti Emerg-E.”
The Emerg-E is the first Infiniti to be developed in Europe, in partnership with the UK government’s Technology Strategy Board initiative. It will be interesting to see if Infiniti does indeed produce a halo model based on the Emerg-E in the near future.
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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