Rolls-Royce Using New Badges for the First Time

In Rolls-Royce‘s 108-year storied history, the British luxury automaker has not once changed its infamous ‘RR’ emblem. So it must have taken a real important event for a Rolls-Royce model to sport a newly-designed badge.

That event of course was the Olympic Games in London, which just came to a conclusion. Three Rolls-Royce models sported newly-designed badges, replacing the double ‘RR’ with London Games-influenced pieces.

At the Closing Ceremony at the London Olympic Games, Rolls-Royce rolled out three Phantom Series II Drophead Coupes in glorious English White with a new grille badge that features the iconic Spirit of Ecstasy with the patriotic Union Flag replacing the traditional flowing gown of the Graceful Little Goddess. On the steering wheel is a traditional laurel wreath and torch, while the wheel center caps sport the words ‘London 2012’ surrounded by the Olympic motto, ‘Citius’, ‘Altius’, ‘Fortius’ – ‘Faster’, ‘Higher’, ‘Stronger’.

Each of the three Rolls-Royce models are uniquely numbered, perhaps making them the rarest, most collectible Rolls-Royces out there. Unfortunately, the badges will be unobtainable and will remain bespoke items on these particular vehicles.

“I am delighted that Rolls-Royce Motor Cars was invited to take part in celebrating the success of the Games and it is appropriate that we should recognise this occasion with a fitting tribute,” said Torsten Müller-Ötvös, Chief Executive. “These unique cars were hand built at the Home of Rolls-Royce at Goodwood by our dedicated and passionate workforce and the whole team can take great pride in their part in making history for our company.”