Gangnam Style: Get Your Own for $59,250 From Hyundai
This could be one of the best marketing ideas ever or one of the most embarrassing endorsements of all time, it’s up to you.
The automaker posted a photo of the singer posing with a California-plated Equus on its Facebook page today featuring a “swag-o-meter.”
Despite the video featuring a Mercedes SLK, the brand seems to hope people will buy into the idea that its flagship car is, in fact, cool enough to have gangnam style. Better yet, getting a little Gangnam Style for your own collection is reasonably priced next to the competition.
It’s true that the video features the wimpy SLK 200 which costs quite a bit less than Hyundai’s luxury sedan, but it also has a V8. You’ll need to drop $67,990 with Mercedes to get an SLK counting the same number of cylinders.
Luke is an energetic automotive journalist who spends his time covering industry news and crawling the internet for the latest breaking story. When he isn't in the office, Luke can be found obsessively browsing used car listings, drinking scotch at his favorite bar and dreaming of what to drive next, though the list grows a lot faster than his bank account. He's always on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> looking for a good car conversation. Find Luke on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> and <A title="Luke on Google+" href="http://plus.google.com/112531385961538774338?rel=author">Google+</A>.
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