Kia Raises Breast Cancer Awareness With Cross Country Drive

Jason Siu
by Jason Siu

Kia has announced its partnership with HerHighway to host a nationwide drive from Los Angeles to New York City to raise awareness of breast cancer.

The Korean automaker will be providing its Sportage EX, Soul and Optima Hybrid models for the event. More than 100 women will be participating in the drive consisting of breast cancer survivors, journalists, bloggers and race car drivers. The coast-to-coast journey will stop at various locations to share information about the event and raise awareness about breast cancer.

Of course, everyone can follow along with the happenings during the drive with #HerHighway and #Kia hashtags on Twitter.

“Kia is deeply committed to supporting HerHighway and the ‘Drive Breast Cancer Awareness’ event which delivers much-needed awareness towards a disease that affects approximately one in eight women in the United States,” said company executive Michael Sprague. “Kia vehicles such as the Sportage, Optima and Soul are perfect vehicles for a cross-country road trip, and it is our privilege to provide these vehicles that will help HerHighway get the word out about breast cancer.”

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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