Trio of Custom Fiat 500s Storm Vegas: 2012 SEMA Show

Jason Siu
by Jason Siu

As expected, Fiat unveiled several modified 500 models at the 2012 SEMA Show: The Fiat 500 Beach Cruiser, Fiat Abarth Cafe Racer, and a modified Fiat Argento from Magneti Marelli.

Featuring a massive one-foot widebody, the Fiat 500 Beach Cruiser gets a charcoal matte finish grey paint further accented by bright red-painted wheels. Additional performance comes from a collection of Mopar goodies including its cat-back exhaust, cold air intake, front strut tower brace, and new suspension.

Inspired by the stripped-down, exposed look of hot rods and motorcycles, the Fiat Abarth Cafe Racer gets a shaved interior, chopped roof, and very little interior amenities. The entire body has been finished in polished aluminum with custom disc wheels and rear spoiler. What is left of the interior comes courtesy of Katzkin Leather.

Lastly, is the Magneti Marelli Fiat Argento, inspired by the great racing heritage of Mopar brand’s all-makes parts partner. A custom cold air intake feeds in air that exits through a Bombardone 2.0 exhaust system, while lowering springs give the Fiat a more aggressive stance. On the exterior, plenty of carbon fiber adorns the 500 while 17-inch wheels and an exterior wrap gives it the look it deserves in Las Vegas.

GALLERY: Fiat 500 Beach Cruiser

GALLERY: Fiat Abarth Cafe Racer

GALLERY: Magneti Marelli Fiat Argento

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

More by Jason Siu

Comments
Join the conversation
Next