Fiat 500 Beach Cruiser is SEMA Bound

Jason Siu
by Jason Siu

We now have a better look at the widebody Fiat 500 that was originally teased by Mopar at the end of last month. Sporting a beach cruiser theme, the Fiat 500 is decked out with surf-friendly modifications in a retro-style build that will be shown off at this year’s SEMA Show.

Mopar widened the Fiat 500 body by a foot in the front and the rear prior to applying a charcoal, matte-grey finish to the exterior. The old-school style fender flares cover aluminum Mopar prototype wheels that will undoubtedly attract attention thanks to their bright red paint. To contrast the matte exterior, Mopar also applied a brushed, satin finish on the door handles, mirrors, front chin spoiler, and roof rack surfboard carrier. On the hood and rear deck lid, Mopar gave a nod to the vintage hot rod culture while the teak woodwork on the slats of the roof rack gives it a unique accent.

Continuing the theme on the inside, Mopar gave its Beach Cruiser satin-brushed trim bezels and ‘boardwalk’ inspired floor slats finished with teak woodwork. The dark grey naugahyde vinyl seats get a nice touch with red-and-white beach towel seat inserts.

Performance upgrades include a Mopar cold-air intake and exhaust system while a strut tower brace tightens up the chassis. And of course, a hula girl figurine is seen front and center on the dash.

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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