GMC Helps Bring Macy's Parade Home
With more than 50 million people estimated to watch the annual Macy’s Parade in New York City today, GMC is cashing in on the advertising opportunity.
No, it’s not a larger-than-life float of the brand’s vehicles. Instead, the more luxurious wing of General Motors’ utilitarian SUVs and trucks is this year’s official vehicle sponsor. More than 50 trucks SUVs and crossovers helped both in preparation and operation of the parade for the 32nd consecutive year.
Among the vehicles volunteered for the event, 55 began work in Manhattan before dawn this morning including two 2013 Acadia Denali crossovers, 13 Sierra pickup trucks and 40 Yukon SUVs including hybrid models.
Luke is an energetic automotive journalist who spends his time covering industry news and crawling the internet for the latest breaking story. When he isn't in the office, Luke can be found obsessively browsing used car listings, drinking scotch at his favorite bar and dreaming of what to drive next, though the list grows a lot faster than his bank account. He's always on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> looking for a good car conversation. Find Luke on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> and <A title="Luke on Google+" href="http://plus.google.com/112531385961538774338?rel=author">Google+</A>.
More by Luke Vandezande
Comments
Join the conversation