Hyundai Veloster C3 Roll Top Concept is a Versatile Convertible: 2012 LA Auto Show

Jason Siu
by Jason Siu

Hyundai kicked things off at the 2012 Los Angeles Auto Show today with a Veloster C3 Roll Top concept, based on the three-door Veloster coupe, boasting a dual-function convertible roof that rolls backwards and forwards.

Seemingly at home on the Los Angeles Convention Center’s show floor, the Veloster C3 Roll Top “combines open-air freedom with the style of a coupe and the functionality of a tailgate,” according to the Korean automaker. The concept was designed by Hyundai Design North America and features a unique canvas roof that opens to the rear or windshield of the vehicle.

To give an idea of the versatility, the automaker showed off the convertible with the top rolled back – perfect for cruising down Pacific Coast Highway. It then rolled the top forward, showing off its cargo space by easily loading in a bike.

Hyundai also spiced up the Veloster’s body a bit with contrasting colors. The front 18-inch wheels were finished in black, while the rears were done in a fresh teal scheme. Red accents on the mirrors as well as matte black accents on the spoiler, glass close out, and convertible top rails complete the look, giving enthusiasts an idea of just how simple changes could set their Veloster apart from the crowd.

The Veloster C3 Roll Top is powered by a 1.6-liter, turbocharged four-cylinder engine with 201 hp and 195 lb-ft of torque.

“We were inspired by the proverb ‘A rolling stone gathers no moss,” said Chris Chapman, chief designer, Hyundai Design North America. “The Veloster C3 Roll Top concept offers the ‘no strings attached’ freedom of a roll top convertible and customizable utility that fits an everyday to a play day dual lifestyle.”

GALLERY: Hyundai Veloster C3 Roll Top Concept

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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  • Nonymous Nonymous on Dec 04, 2012

    Google "open cargo coupe" to see where they stole this idea from. I would havewishedford or chevy would have built this.It's brilliant. I may buy a Hyundai afterall..