Nissan Leaf Won't Hit 2012 Sales Target: CEO
It’s no surprise to anyone that has been paying attention to the Leaf’s sales figures, but Nissan CEO Carlos Ghosn has confirmed that his company will not meet the sales target for its all-electric vehicle.
The Leaf endured a frustrating year of sales after moving 9,679 units last year. October was the Leaf’s best selling month at 1,579 units, though for the entire year Nissan has only sold 6,791 Leafs total.
SEE ALSO: Nissan Leaf Sales Disappointing: Exec Says
The admittance by CEO Carlos Ghosn is a tough one to swallow, as he held steady even in April that the Leaf would meet its sales target of 20,000 units. Still, the Japanese automaker is staying committed to electric vehicles, aiming to move 1.5 million EVs cumulatively by 2016.
For the 2013 model year, Nissan is improving the Leaf, with a longer range and a lower price tag.
GALLERY: Nissan Leaf
[Source: Detroit News]
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
More by Jason Siu
Comments
Join the conversation