2013 Chrysler 300 Motown Edition Announced

Stephen Elmer
by Stephen Elmer

Chrysler is paying homage to Motown, a genre of music associated exclusively with Detroit, with a new TV spot that features Berry Gordy, the founder of Motown, along with the announcement of a new 300 Motown Edition.

The commercial, entitled “Who We Are,” shows off the new Motown edition 300, as well announcing a new Broadway musical celebrating Motown.

To give the Motown soul to the 300, it gets bright chrome front and rear fascia accents, mirror caps, door handles and daylight-opening surround, and a Mopar bright chrome grille with seven sculpted horizontal blades. Chrysler winged badges as well as Motown badging, along with 20-inch polished “heritage” wheels complete the look.

Inside, along with 100 pre-loaded Motown tracks on the stereo, the 300 gets white Nappa leather seats with black contrasting piping and stitching, debossed Motown logos in the seatbacks, and Black Olive Ash wood trim and satin silver accents to round out the package.

To play the Motown tracks, the 300 special edition has the option of a 10-speaker Beats Audio system with 12-channel amplifier.

The Chrysler 300 Motown edition will hit dealerships in the spring of 2013, and has an MSRP of $32,995.

Discuss this story at 300cforums.com

GALLERY: Chrysler 300 Motown Edition

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Stephen Elmer
Stephen Elmer

Stephen covers all of the day-to-day events of the industry as the News Editor at AutoGuide, along with being the AG truck expert. His truck knowledge comes from working long days on the woodlot with pickups and driving straight trucks professionally. When not at his desk, Steve can be found playing his bass or riding his snowmobile or Sea-Doo. Find Stephen on <A title="@Selmer07 on Twitter" href="http://www.twitter.com/selmer07">Twitter</A> and <A title="Stephen on Google+" href="http://plus.google.com/117833131531784822251?rel=author">Google+</A>

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