Coda Dumping Employees to Cut Costs
California EV start-up Coda Automotive launched its first and likely last stab at the electric car market this year.
The harsh reality of trying to break in seems to be coming to a head for Coda as reports of massive layoffs emerge. AutoGuide reached out to public relations representative Allie Mayer who has yet to respond, but information suggests that more than 50 employees were affected by the layoff.
SEE ALSO: 2012 CODA EV Review
Plug In Cars reports that an anonymous source said “they just cut everybody they possibly could,” and that “its a real mess.”
An unfortunately predictable outcome, Coda has been grasping at sales for months with incentives like a free GE WattStation home charging unit, or 10,000 miles of free fuel via a $552 rebate before that.
But at $37,250, the car proved too rich for most EV buyers’ blood. Worse yet, rough reviews and a two-star NHTSA frontal crash test rating, it seems, made it tough to keep afloat.
[Source: Plug In Cars]
Luke is an energetic automotive journalist who spends his time covering industry news and crawling the internet for the latest breaking story. When he isn't in the office, Luke can be found obsessively browsing used car listings, drinking scotch at his favorite bar and dreaming of what to drive next, though the list grows a lot faster than his bank account. He's always on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> looking for a good car conversation. Find Luke on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> and <A title="Luke on Google+" href="http://plus.google.com/112531385961538774338?rel=author">Google+</A>.
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What a joke. People don't buy good electric cars. They certainly aren't going to buy a shitty one.