Lincoln Reverts to Old Name With Retro Ad Campaign
The side part is cool again. Skinny ties, narrow lappels and closely cut clothes make the man, albeit with much less cigarette smoking.
It’s a trend Lincoln seems to have sniffed out; so much so that it’s changing its name and launching an ad campaign to do it. While it won’t be a difference drastic enough to cause confusion, or even gather much attention on its own, Lincoln will once again be called “The Lincoln Motor Company.” Starting today, the company is rolling out a series of ads via print, digital media and broadcast.
“Befitting this new chapter in the life of Lincoln we are making a complete new start in every aspect of consumer communication to emotionally welcome our new target customer into our brand,” said Matt VanDyke, director of global Lincoln brand. “It’s not often this opportunity comes around so we intend to make the most of it and have our work in every medium be as fresh, surprising and distinctive as the new Lincoln vehicles and customer experiences will be.”
Lincoln plans to launch four new cars over the next four years, the first of which will be the all-new MKZ sedan. It’s that car which will be featured in the new campaign, available as both a gasoline and hybrid car.
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Luke is an energetic automotive journalist who spends his time covering industry news and crawling the internet for the latest breaking story. When he isn't in the office, Luke can be found obsessively browsing used car listings, drinking scotch at his favorite bar and dreaming of what to drive next, though the list grows a lot faster than his bank account. He's always on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> looking for a good car conversation. Find Luke on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> and <A title="Luke on Google+" href="http://plus.google.com/112531385961538774338?rel=author">Google+</A>.
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Great ad! Now deliver some product that doesn't suck.