Porsche Sets Record Sales on Success of 911, Boxster

Colum Wood
by Colum Wood

Despite an unstable global economy, German sports car maker Porsche has set a new annual sales goal, with nearly a month left in the year.

To date Porsche has sold 128,978 new cars and SUVs, compared to 118,868 units during the same period last year. The 2012 sales period saw the launch of an all-new 911, as well as a new Boxster model.

Helping push Porsche over the top was a tremendously successful November, with total sales of 12,928 vehicles globally representing a 38.7 percent increase over the year before. And boosting that number were sales in the US and China, with increases of 71.4 percent and 63.4 percent respectively.

Boxster sales in November were nearly 300 percent above the previous year, while 911 sales increased 91.6 percent.

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“Our current product initiative has continuously improved the attractiveness of the Porsche brand in 2012,” said Porsche sales and marketing boss Bernhard Maier. “The fact that we have already surpassed the previous year’s result in November is no reason for us to rest on our laurels. On the contrary, it is an incentive to deliver maximum performance in the next year – in spite of continued uncertainty in the marketplace.

To help achieve yet another goal, 2013 will see the first sales of an all-new third-generation Cayman model (above), which was recently revealed at the LA Auto Show.

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Colum Wood
Colum Wood

With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.

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