Toyota Crown Redesigned for Japanese Market
The original Toyota Crown model debuted back in 1955, and now the Japanese automaker has debuted its 14th generation series in ‘Royal’ and ‘Athlete’ trim levels.
The Crown Royal (no, not the drink) and Crown Athlete will be sold exclusively in Japan, with the monthly sales target set at 4,000 units. The sedan can be powered by a new 2.5-liter, four-cylinder Atkinson cycle engine with next-generation D-4S4 technology that promises to deliver the drive performance of a comparable 3.0-liter V6 engine.
The hybrid setup is the same engine found in the U.S. Camry, while buyers can also opt for a non-hybrid 2.5-liter V6 with 200 hp and 179 lb-ft of torque as standard. The Crown Athlete is powered by a 3.5-liter V6 with 311 hp and 278 lb-ft of torque. The base engine is mated to a six-speed automatic while the Athlete shifts through its gears via an eight-speed auto.
The Crown Royal’s price ranges from $41,000 (3,530,000 yen) to $62,00 (5,360,000 yen), while the Athlete starts from $41,400 (3,570,000 yen) and can top out at $63,000 (5,430,000 yen).
GALLERY: 2013 Toyota Crown Athlete and Royal
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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What are the advantages of the new crown toyota model versus the 2022 avalon?