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Jeep’s Super Bowl Ad, the Story Behind the Commercial

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Jeep’s Super Bowl commercial was all about honoring veterans, and continuing the story, Jeep is setting a day aside to recognize military service members in partnership with the USO.

“Operation SAFE Return” will take place this week at the new USO Warrior and Family Center in Fort Belvoir, Va. on Wednesday, February 6. Jeep employees will travel from across the country to volunteer for the event where former U.S. marine and celebrity chef John Besh will provide a meal.

Jeep frequently uses its history with the military, and this event is the real-world event featured during the brand’s emotionally charged Super Bowl spot.

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