McLaren Brand Video Gives Brief History
It’s shaping up to be a good year for McLaren. The brand is gearing up to launch its P1 supercar, but what use is the present without understanding the past?
That’s likely how the folks behind the molten orange P1 feel. Leading up to its second debut during the Geneva Auto Show in March, the video below gives a synopsis of race car driver, designer and engineer Bruce McLaren and is the first in a series of three special short films.
SEE ALSO: McLaren P1 Electric Power Confirmed at MP4-28 Unveil
A man meant to be McLaren is shown revisiting the crash site that killed him while he narrates how he died.
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Luke is an energetic automotive journalist who spends his time covering industry news and crawling the internet for the latest breaking story. When he isn't in the office, Luke can be found obsessively browsing used car listings, drinking scotch at his favorite bar and dreaming of what to drive next, though the list grows a lot faster than his bank account. He's always on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> looking for a good car conversation. Find Luke on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> and <A title="Luke on Google+" href="http://plus.google.com/112531385961538774338?rel=author">Google+</A>.
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