Ford Offering $50K in Prizes for Fuel Economy Measuring Apps
While speaking to the media at the 2013 New York Auto Show, Ford Motor Co.’s global marketing chief, Jim Farley, announced that the American automaker is launching a contest to find software and app developers to come up with a method for consumers to measure their fuel economy based on actual driving patterns through their mobile devices.
Ford is offering $50,000 in prizes as part of the opportunity and will open up one of its software platforms for developers to use as a sandbox for testing ideas.
According to Farley, competing fuel economy claims by manufacturers have overwhelmed and confused vehicle owners. This comes in light of Ford being under fire by owners and publications that aren’t getting the fuel economy as advertised on its hybrid models.
Ford is currently working with the EPA on those accusations, and is speaking closely with the association on whether changing powertrain technology should require a change in the EPA’s methods of testing mpg.
[Source: Automotive News]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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