Jeep Cherokee Sales Crucial for Setting Record: Exec
The new Jeep Cherokee means much more to the brand than its first shared platform with parent brand Fiat.
It made a splash when photos showing its curious split headlight front fascia leaked last month, and brand boss Mike Manley says the new vehicle will play a big role in buoying sales back into record breaking territory. The brand managed to sit there for the past three years, but sales suffered after its Liberty was discontinued in August 2012.
“Cherokee won’t be in the market in volume until really the third quarter, so you’re going to see a hangover for first quarter and second quarter for sure,” Manley said to Automotive News. “As Cherokee gains traction in the marketplace — which I think will be around the fourth quarter — obviously that’s going to change.”
Despite that, Manley said he is confident Jeep can top its record-setting global sales from 2012: 701,626 units. The first signs of whether or not Manley’s prediction is correct are just around the corner with the car’s New York Auto Show debut next week.
[Source: Automotive News]
Luke is an energetic automotive journalist who spends his time covering industry news and crawling the internet for the latest breaking story. When he isn't in the office, Luke can be found obsessively browsing used car listings, drinking scotch at his favorite bar and dreaming of what to drive next, though the list grows a lot faster than his bank account. He's always on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> looking for a good car conversation. Find Luke on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> and <A title="Luke on Google+" href="http://plus.google.com/112531385961538774338?rel=author">Google+</A>.
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No matter what they do, this pile of fiat junk will never beat a good old XJ Cherokee, hell id rather drive an '84-'86 XJ equipped with the horrid 2.8L V6 than drive this.
This is what you get when a Pontiac Aztec and a Grand Cherokee hook up in a dark alley.