Pininfarina 'Sergio Concept' Honors Late CEO With Wild Design

Jason Siu
by Jason Siu

Pininfarina has released a sketch of its Sergio Concept which will make its official debut at the 2013 Geneva Motor Show next week.

Paying tribute to longtime CEO Sergio Pininfarina, the concept features a two-seater design and will be a street-legal roadster with no windshield, side windows, and its rollbar also serves as a rear spoiler.

SEE ALSO: Pininfarina SERGIO Concept Coming to Geneva Motor Show

The former CEO was in charge of Pininfarina for 40 years before he passed away last July at the age of 85. Pininfarina has been responsible for designing some of the world’s most exotic super cars including the 1961 Ferrari 250 GT and the 1968 Ferrari 250 P/5 concept.

“This concept car renews the spirit and the values of the extraordinary achievements born under the leadership of Sergio Pininfarina, projecting them into the future in the name of exclusivity, innovation and passion,” Pininfarina said in a release.

GALLERY: Pininfarina Sergio Concept

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Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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