Audi, Marvel Launch 'Steer the Story' Contest
Audi has teamed up with Marvel Entertainment to celebrate the upcoming launch of Iron Man 3 in movie theaters by launching the “Steer the Story” contest.
The contest will give participants the opportunity to become a Marvel co-creator by choosing Tony Stark’s fate and creating a final panel for his adventures. Essentially it’ll be a crowd-sourced digital comic book, with the lucky winner deciding how it ends.
Judges for the contest include Marvel’s Editor-in Chief Axel Alonso and editors Jeanine Schaefer and Bill Rosemann. Over the course of the week, the German automaker will be releasing two short videos with step-by-step instructions on how to draw Tony Stark’s Audi R8 and Iron Man’s helmet. But first, fans will be able to vote on the first chapter of the book today along with revealing the second chapter.
Results of the second voting period will be revealed on April 22nd along with the third chapter of the book, which is when fans will be able to upload their submissions for their take on Tony Stark’s finale.
On May 10th, the contest will announce the winners – two finalists and one grand prize winner.
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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