Mercedes Unlikely to Win U.S. Luxury Race: CEO

Jason Siu
by Jason Siu

In the competition to take the U.S. luxury crown, Mercedes-Benz has all but conceded in the race, admitting that it won’t play any games to try to be number one.

The German automaker’s CEO admitted there’s a good chance it won’t top BMW for the U.S. luxury sales crown, and that he’s OK with that. For the past two years, BMW has captured the crown even though Mercedes had more vehicle registrations. Of course the automakers like to point fingers at one another for “playing games” in order to achieve top sales for the year, and Mercedes-Benz’s CEO doesn’t intend to partake this year.

U.S. sales for Mercedes through June are at 141,950 ,while BMW is at 140,431. Both automakers have seen growth this year in sales.

[Source: Detroit News]

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Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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