Porsche Planning Social Media Blitz for Pebble Beach
If you’re a fan of Porsches, you may want to pay close attention to the German automaker this weekend.
At the 63rd annual Pebble Beach Concours d’Elegance, Porsche will be celebrating the 911’s 50th birthday by showcasing a special, limited edition 50th Anniversary Porsche 911. But the big news is, Porsche is planning a social media blitz on Twitter, Vine, Instagram, and Facebook and is inviting 911 owners and enthusiasts to take part.
SEE ALSO: 2013 Porsche 911 Carrera 4S Review – Video
This week, Porsche will launch its new Instagram account and will showcase images at all stops across this weekend’s festivities in Pebble Beach. In addition, fans can join in on the phone with the hashtag #50y911 by sharing their favorite photos. All the content will be aggregated through a special microsite that will be on display at the automaker’s Zentrum and display at Peter Hay Hill.
Other vehicles joining Porsche’s display at this year’s Concours d’Elegance include its 918 Spyder supercar and plug-in hybrid Panamera.
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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