Current Nissan Rogue to Live On as 'Rogue Select'
Despite introducing the next-generation Rogue earlier this month, Nissan will continue selling the current model for the immediate future.
The all-new 2014 Rogue will go on sale this November, and the current Rogue will live on in the Japanese automaker’s lineup as the Rogue Select. The Rogue Select will be back at dealerships starting January 2014 with a base MSRP of under $20,000.
“As the compact SUV segment is becoming very specialized, there is an opening for a low-cost, high-content offering, which is a gap that Rogue Select will fill,” said Nissan marketing executive Fred Diaz. “Rogue Select will allow Nissan to continue its strong performance in the segment, which will only get stronger once the all-new, U.S.-built 2014 Rogue goes on sale.”
SEE ALSO: 2014 Nissan Rogue Revealed, Priced from $23,350
According to Nissan, the strategy behind the move is to continue satisfying demand for the popular compact model, which is currently the second-best seller for Nissan in the U.S.
The 2014 Rogue will be assembled at the automaker’s Smyrna, Tenn. plant while the Rogue Select will continue to be built in Kyushu, Japan. More information on the Rogue Select including pricing and equipment levels will be announced closer to the vehicle’s launch.
GALLERY: 2013 Nissan Rogue Select
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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