Land Rover Freelander Successor Could Be Rebadged
When the next-generation Freelander is unveiled, Land Rover could be rebadging it as a Discovery model.
The successor to the Freelander is expected to be larger than the current iteration and will be offered with a seven-seater variant. Those major changes make it likely that the British automaker will brand it as a Discovery model, creating a sub-brand for Land Rover.
Land Rover Freelander Mule Spied Testing
The new two-model Discovery sub-brand would have a similar naming convention as the Range Rover and Range Rover Sport models, if the automaker chooses to go down that path. Currently in America, the Freelander is better known as the LR2, while the Discovery is badged as the LR4.
The Freelander successor will be built on a version of the current model’s steel platform and will continue to be produced in England.
GALLERY: Land Rover Freelander Mule Spy Photos
[Source: Automotive News]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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