Jaguar Land Rover Planning Premium Hybrid Models

Jason Siu
by Jason Siu

According to Jaguar Land Rover engineering boss Wolfgang Ziebart, “hybrid will become the dominant drivetrain among ‘upper class’ models,” from the British automaker.

He also said in an interview with Autocar that Jaguar Land Rover is focusing on advanced driver assistance systems and new fuel-saving technologies to meet future fuel economy regulations in global markets. Recently, both Bentley and Rolls-Royce both said hybrid variants will be necessary to help meet increasing emissions regulations, though Bentley has been the only brand to offer specific plans.

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Ziebart however admitted that Jaguar Land Rover will keep a close eye on the upcoming Tesla Model X and stated that the brand has no intentions of neglecting any segments if it shows strong growth potential. As of now, no decision has been made to add an EV to JLR’s lineup.

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[Source: Autocar]

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Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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