Chinese SUV in Transformers 4 Heading to US
A Chinese SUV featured in the new Transformers: Age of Extinction movie will be heading to the U.S. next year.
The Trumpchi GS5 will be exported to North America by Guangzhou Automobile Group Co. (GAC) and could arrive showrooms as early as 2015. According to the chief of the Trumpchi brand, Wu Song, GAC will also export other models featured in the movie to the U.S. in order to gauge American consumers’ demand for Chinese vehicles.
“Our sponsorship of Transformers 4 will help more overseas dealers and consumers know about our cars and over the long run it will greatly contribute to our branding,” Wu said in a phone interview with Automotive News China. “We want to start exporting to the U.S. as quickly as possible and I am confident that they will find our Trumpchi cars competitive.”
SEE ALSO: BYD Says Chinese Cars Coming to US by Late 2015
GAC, which operates manufacturing joint ventures with Toyota and Fiat, started the Trumpchi brand in 2010. GAC joins other Chinese automakers including BYD, Geely and Great Wall Motor Co. in hopes of gaining market share in the U.S. Currently the Trumpchi brand is exported to the Middle East, South America and Russia. Total sales for Trumpchi is expected to reach 135,000 units this year, exceeding the company’s original target of 115,000.
GALLERY: Trumpchi GS5
[Source: Automotive News China]
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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Prediction: it will come apart like the plot of any Michael Bay film.
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