Nissan 'Kicks' Concept Debuts in Brazil
Nissan unveiled a compact crossover concept at the 2014 São Paulo International Motor Show.
Hinting at a future model that will compete in a growing segment worldwide, the Kicks concept “is a product of global collaboration, but it was inspired by the streets of Brazil and designed for its people,” said Nissan global design strategy boss Mamoru Aoki said. The Japanese automaker’s design team saw a disconnected between vehicles on Brazilian roads, which were mainly silver, black and white in color and the exuberant nature of the country and its people. In hopes of bridging that gap is the Kicks concept, a compact crossover that showcases the distinct design signature of Nissan cars.
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Penned by Nissan Design America in San Diego, the Kicks concept also received input from Nissan Design America Rio and the project was overseen under the leadership of the Global Design Center in Japan. While the company won’t confirm whether or not the concept will reach production, Nissan hinted that it does preview things to come for the brand. “It’s not only just for the Brazilian market, but we capture the idea of Brazil and then we apply it to our global design improvement, making a stronger design lineup for future Nissan designs,” said Nissan Design America buss Taro Ueda.
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GALLERY: Nissan Kicks Concept
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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