Bentley Plans to Add New Model to Its Lineup
Bentley is already considering another model for its lineup once the British automaker’s SUV heads to production.
In part of its bid to sell 20,000 vehicles annually by 2020, Bentley is looking to the future once its SUV goes on sale in 2016. Currently, the company expects to sell about 3,000 SUVs per year and according to Bentley it has already seen interest from 4,000 potential buyers even though no one has seen the final product yet. Speaking in London, Wolfgang Duerheimer boasted that the Bentley SUV “will be the most exclusive, most luxurious and most expensive SUV in the world.” Duerheimer also shared that the automaker sold a record 11,020 vehicles last year, up nine percent from 2013.
SEE ALSO: Bentley Raising Sales Target to 20,000 by 2020
The U.S. remains Bentley’s largest market, contributing 29 percent of its total sales, but China will be the company’s most important market where one in three luxury vehicles sold last year wore the Bentley nameplate. It is believed that Bentley’s SUV will enter the market at around $214,000 and is part of the company’s vision of expanding its lineup beyond just luxury sedan and coupe models.
More importantly, Duerheimer confirmed to the press that the company is still considering adding another model to its lineup once the SUV is on sale. It’s a possibility that Bentley could be considering another SUV model, perhaps even a crossover, that would slot under the first as a more entry-level offering.
GALLERY: Bentley SUV Spy Photos
[Source: Bloomberg]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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