Bentley Raising Sales Target to 20,000 by 2020
Bentley wants to sell an awful lot of ultra luxury vehicles, mostly of the utility vehicle persuasion.
According to a recent from the Frankfurter Allgemeine Zeitung, the British automaker is now targeting 20,000 units per year by 2020, which means that it will be doubling its sales from last year within the decade. The company’s original goal was to move 15,000 units by 2018, about 4,000 units more than it delivered last year.
SEE ALSO: Bentley SUV Might be Named ‘Bentayga’
The company has high hopes for its upcoming SUV, rumored to be called the Bentayga. Bentley expects to sell at least 3,000 units per year for its fourth model and is currently considering adding a fifth to its lineup. According to CEO Wolfgang Duerheimer, the company’s sales, revenue and profit may all grow further this year compared to last year’s $2.1 billion revenue and $208.6 million operating profit.
GALLERY: Bentley SUV Spy Photos
[Source: Automotive News Europe]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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