BMW Reclaims US Luxury Sales Crown for 2014
BMW is once again sitting on top of the luxury sales throne.
After losing the title to Mercedes-Benz in 2013, BMW has reclaimed the crown after boosting its December sales by 11 percent. Last month, the German automaker delivered 41,526 vehicles on the strength of the 3 and 4 Series as well as the X5 SUV. Mercedes moved 34,009 units in December, marking a three-percent increase with the redesigned C-Class and GL-Class leading the way. In total, BMW saw a 9.8-percent increase in annual sales last year to 339,738 units while Mercedes finished off the year at 330,951 up 5.7 percent.
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Lexus, which held the U.S. luxury sales title for 11 years until BMW took over in 2011, had its sales climb 15 percent in December for a total of 39,879 vehicles sold. The company’s annual sales rose to 311,389 as the Japanese automaker continues to gain ground on its German competitors.
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[Source: Automotive News]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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