Mazda MX-5 Concept Previews Custom Possibilities

Jason Siu
by Jason Siu

Mazda is already imagining all the possibilities with its 2016 MX-5 Miata sports car.

Making its debut at the 2015 Chicago Auto Show later this week will be the Mazda MX-5 Miata Accessories Design concept, previewing what may be in store for those that will be personalizing their new convertibles. In addition, the Japanese automaker will unveil MX-5 merchandise design concepts from the company’s upcoming Heritage Collection, which are three apparel collections inspired by key themes of Mazda’s past, present and future.

SEE ALSO: Mazda Considering MX-5 Turbo, MPS Variants

The company will be hosting numerous activities during the 2015 Chicago Auto Show including live ESPN Radio broadcasts, free autograph signings with former NHL legend Jeremy Roenick, former Chicago Bulls star Stacey King and former Rookie of the Year and All-Star Chicago Cubs pitcher Kerry Wood.

GALLERY: 2016 Mazda MX-5 Miata

Discuss this story at our Mazda MX-5 Miata forum

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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