Volvo XC90 Lounge Console Exudes Luxury
Volvo is out to prove its cars can be more luxurious than its German competitors.
At the 2015 Shanghai Motor Show, the Swedish automaker revealed the XC90 Excellence Lounge Console, designed to take executive in-car luxury to a whole new level. By getting rid of the front passenger seat, the Lounge Console replaces it with a compact and versatile solution that provides expanded storage and comfort. After doing ethnographic research on the Chinese market, Volvo and its designers determined a way to meet the needs of people with a high-profile lifestyle in one combined offer.
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The Lounge Console provides a large work table that opens up to reveal an illuminated vanity mirror, including a storage tray for jewelry and other personal accessories. It can also rotate 90 degrees and power forward to reveal a 17-inch media screen for a full in-car theater experience. Below the leg rest is an additional area for shoes while extra security and privacy is provided with a lockable storage box.
“We started this work by looking at the executive lifestyle. With our progressive approach to premium design and functionality we analyzed the needs and perspective of the chauffeur driven executive, designing the car around him or her in the spirit of our brand’s aim,” said Thomas Ingenlath, Senior Vice President Design at Volvo Car Group.
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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