Men Prefer Bright Car Colors While Women Stick With Neutrals
A recent study has revealed the top color choices for male and female car buyers.
By analyzing 25-million car sales, iSeeCars.com compared gender and auto trends to determine which car colors men like better than women and vice versa.
Overall, the study found that men prefer bright and vibrant shades while women opted for more neutral and natural colors. Topping the list of car colors men prefer over women is orange, rising to the top rank for 2014 jumping from a second place finish a year prior. The biggest change to the list last year was brown, jumping from an 11th place finish in 2013 to second place for 2014. The third color men preferred over women was yellow, rising from seventh place in 2013.
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Color choices for women stayed fairly consistent with gold ranking highest, jumping from third place in 2013. Following gold, women preferr silver and beige as their color choices for vehicles. In 2013, silver was the most popular color among women car shoppers with a 9.2-percent bias while last year there was a 7.1-percent female bias towards the shade.
“Orange is the new hot car color when it comes to men’s preferences,” said Phong Ly, CEO of iSeeCars.com. “The most popular car colors—black, white and silver—didn’t change dramatically, but what’s striking is how much more interest men have for the nontraditional colors now.”
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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Another ridiculous meaningless idiot survey with zero validity
This is actually interesting. I'm sure is a psychological reason behind the color choices for cars. I've recently been drawn to orange and yellow, I'm glad I'm not the only one.