Ram Truck Ready for "Grille-ing" Season

Craig Cole
by Craig Cole

Are you ready for grille-ing season? Ram celebrates its latest models and its tough-truck heritage with the following video.

The front ends found on the latest crop of Ram pickups are generating some controversy. The Rebel model’s face in particular is as bold as it is polarizing. But did you know this look was inspired by beards? Apparently it’s true.

The story is much the same with the Ram Laramie Limited, which is slathered in more chrome than a 1960s station wagon. It’s big, it’s bold and likewise it’s controversial.

These trucks have been turning heads for decades, particularly since the groundbreaking 1994 model came out. It was a watershed moment for the automotive industry and one that vastly increased FCA’s slice of the light-duty truck market.

Check out this video, which celebrates everything Ram truck.

Discuss this story on our Ram Truck Forum.

Craig Cole
Craig Cole

Born and raised in metro Detroit, Craig was steeped in mechanics from childhood. He feels as much at home with a wrench or welding gun in his hand as he does behind the wheel or in front of a camera. Putting his Bachelor's Degree in Journalism to good use, he's always pumping out videos, reviews, and features for AutoGuide.com. When the workday is over, he can be found out driving his fully restored 1936 Ford V8 sedan. Craig has covered the automotive industry full time for more than 10 years and is a member of the Automotive Press Association (APA) and Midwest Automotive Media Association (MAMA).

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