Cadillac Escalade Under Consideration to Move Upmarket
The Cadillac Escalade could be getting more expensive as the American automaker eyes moving it upmarket.
The premium luxury SUV market is growing with more entries sporting six-figure price tags, and now Cadillac is considering an expansion of the Escalade lineup to compete with ultra-luxury offerings. According to Cadillac spokesman Dave Caldwell, the American automaker has conducted studies on a more powerful and luxurious version of the Escalade, adding that “the strength of the Escalade prompts us to think about ways to delve into it even further.” A V-Series Escalade has been rumored to be in the cards to fill this niche.
SEE ALSO: 2015 Cadillac Escalade Review
Currently, the most expensive Escalade model is the $95,870 ESV Premium trim. Although that may sound expensive enough to some, competitor Range Rover has two models that start north of the $100,000 mark. And then there are the even more luxurious SUVs joining the segment with Bentley unveiling the Bentayga last week at the 2015 Frankfurt Motor Show.
Sales of the Escalade through August are up 25 percent to 22,323 units. “The argument for doing it with Escalade is strong and momentum is moving it higher,” added Caldwell. “It’s completely logical that’s where you go with it.”
[Source: Automotive News]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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Someone who is going to spend that kind of money on a vehicle, is not going to spend it on the horrid resale of a Escalade. Of course, a few rappers don't care.
It's still just a dressed up gm, no thanks.