Mercedes Beats Audi for No. 2 Spot in Luxury Auto Sales
Mercedes has passed Audi in the luxury sales race.
Through the first eight months of 2015, Mercedes sold 1.19 million units and edged out Audi by 10,880 deliveries to become the world’s second best-selling luxury automaker. Both automakers are still behind luxury leader BMW, which has sold 1.21 million vehicles over the same time period. Both Audi and BMW are struggling to match Mercedes-Benz’s sales growth in China, where Mercedes is profiting from increased sales of its C-Class sedan and SUV models. In fact, Mercedes was the only automaker of the three to see sales growth in China last month.
Mercedes hasn’t outsold Audi on an annual basis since 2010, but experts believe Mercedes will overtake Audi and will stay ahead for the next two years.
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Last month, BMW sold 135,735 vehicles, an increase of 7.6 percent. Audi’s sales went up 2.7 percent to 128,650 units, while Mercedes soared with an 18-percent jump to 139,802 units. For Mercedes, deliveries in China rose 53 percent to 32,763 units while Audi saw a drop of 4.1 percent to 45,196. BMW saw a slight decrease in sales in China, declining 0.9 percent to 34,168 cars.
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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