Pontiac Aztek, Dodge Magnum Gain Traction With Young Buyers

Jason Siu
by Jason Siu

Cars that weren’t particularly popular when they were sold are finding new life on the used car market.

According to a recent report from Edmunds.com, six of the top 10 used cars sold to Millennials from January through June 2015 are no longer in production.

Topping the list is the Dodge Magnum, which had 27.6 percent Millennial buyers. Other cars finding new life with Millennials include the Chrysler Pacifica (27.3 percent), Subaru WRX (26.4 percent), Chevrolet Trailblazer (25.9 percent), Volkswagen R32 (25.7 percent), Pontiac Aztek (25.5 percent), Nissan GT-R (25.4 percent), Saturn Outlook (25.3 percent), Dodge Durango (24.8 percent) and Lexus IS-F (24.7 percent). The analysis found that the industry average of models sold to Millennials was 16.8 percent.

SEE ALSO: Pontiac Aztek in High Demand… by Canadian Thieves

The Pontiac Aztek is one of the more peculiar cars on the list and actually had the highest rate of Millennial used car buyers in 2010. Some attribute the success of the Aztek’s revival to its appearance in the hit television series Breaking Bad.

The research also found that Millennials made up about 20 percent of all used minivan purchases, 17.3 of all used sedan purchases and 15.8 of all used coupe purchases. Popular minivans among Millennial buyers include the Volkswagen Routan (24.6 percent), Nissan Quest (23.9 percent) and Honda Odyssey (23.6 percent).

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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  • Isend2C Isend2C on Sep 09, 2015

    I think that some of the reason is because some of those yucky cars are cheap (Aztec, Trailblazer, old Durango). Better off than I millennials are lucky to be able to afford an IS-F or GT-R.

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    • Taz Taz on Sep 12, 2015

      Same with the old Durangos. They are beasts, and pretty cheap on both coasts (here in Truck Country they still hold their value pretty well). The Aztec is booming ONLY because of Breaking Bad.. Everyone wants to own Heisenberg's ride. I'd wager a bet that a great number of them are being painted that non-factory green too.