Aston Martin Wants to Build a 1,000-HP Electric Car
Aston Martin is setting its sights on making an electric car with between 800 and 1,000 horsepower, CEO Andy Palmer said.
The British automaker is already working on an electric, battery-powered version of its sexy Rapide that will be available as early as the end of 2017. An electric DBX crossover will follow shortly after.
“We’re talking about an electric Aston Martin with between 800 and 1,000 horsepower — imagine having all that torque on demand,” Palmer said in an interview at the Bloomberg New Energy Finance Conference in London. He added that Aston will focus on making electric luxury cars, not sports cars, and that it doesn’t want to compete with Tesla.
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He said that electrification is inevitable for the automotive industry, but that performance will still be a top priority for Aston Martin.
“We’re a V12 engine company,” the executive said. “Project that into the future. Do I go the way of the rest of the industry and downsize the engine? Do I see Aston Martin with a three cylinder engine? God forbid. You’ve got to do something radical. Electric power gives you that power. It gives you that torque.”
[Source: Bloomberg]
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Jodi has been obsessed with cars since she was little and has been an automotive journalist for the past 12 years. She has a Bachelor of Journalism from Ryerson University in Toronto, is a member of the Automobile Journalists Association of Canada (AJAC), and a jury member for the prestigious North American Car/Truck/Utility Vehicle of the Year (NACTOY). Besides hosting videos, and writing news, reviews and features, Jodi is the Editor-in-Chief of AutoGuide.com and takes care of the site's day-to-day operations.
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That's all fine, well, and good. But someone needs to tell Aston Martin that the problem is RANGE, not power.
Aston Martin needs to continue building exotic sports cars and not to forget about their heritage. Just like Porche, they can add room for luxury cars and SUVs with sports cars.