BMW Teams With Uber to Offer Free 7 Series Rides
Users of the ride-sharing app Uber will be able to grab a free ride in a brand new BMW 7 Series this week.
BMW is promoting the car ahead of its October 24 launch by offering Uber users in New York, Miami, Los Angeles and Chicago a free ride in a new 7 Series to any the destination of their choice. “With our new 7 Series being the most innovative vehicle in its class, it’s only fitting that we partnered with Uber to offer a unique and exciting way to experience our flagship model prior to retail launch,” said Jason Chan, 6 & 7 Series Product Manager for BMW of North America.
SEE ALSO: 2016 BMW 7 Series Details
Test drives of the car were also made available through Uber for prospective customers.
The new BMW 7 Series has lost weight and gained more technology than ever before including gesture controls and integrated rear-seat tablets.
The 2016 BMW 7 Series starts at $82,295.
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Stephen covers all of the day-to-day events of the industry as the News Editor at AutoGuide, along with being the AG truck expert. His truck knowledge comes from working long days on the woodlot with pickups and driving straight trucks professionally. When not at his desk, Steve can be found playing his bass or riding his snowmobile or Sea-Doo. Find Stephen on <A title="@Selmer07 on Twitter" href="http://www.twitter.com/selmer07">Twitter</A> and <A title="Stephen on Google+" href="http://plus.google.com/117833131531784822251?rel=author">Google+</A>
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Uber users are so cheap that they are using uninsured and unregulated 'ride sharing' services in order to save 20%. Is this really a target market for 7 series???