Audi A4 TDI No Longer Heading to the US
Audi has scrapped its plans to bring a diesel-powered A4 sedan to the U.S.
Speaking to Automotive News, Audi of America president Scott Keogh confirmed the Audi A4 TDI will no longer be heading to the U.S. The decision wasn’t made because of the ongoing Volkswagen dieselgate scandal, but rather due to lower demand for diesel variants of Audi sedans, claims Keogh. “The marketplace speaks, we listen to the marketplace, and the marketplace told us, ‘Go with SUVs.'”
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The redesigned Audi A4 will star arriving dealerships next month and sales of new diesel vehicles from Volkswagen and Audi have remained idled since the Volkswagen Group is still waiting for certification from the EPA that its diesel engines conform to U.S. emissions regulations. Last fall, the German automaker withdrew its applications for EPA approval and is still working with the agency for approval before it can resume new diesel sales.
Audi says that through the first six months of last year, diesel models accounted for around six to eight percent of Audi’s A6, A7 and A8 sedans. On the other hand, diesels accounted for about 12 percent of Q5 crossover sales and almost 22 percent of Q7 sales.
“We will get the cars certified and we would have brought [the A4 diesel] if there was enough demand,” Keogh said. “Every decision is a blend of a lot of things but I think the predominant thing is there was not significant market demand for the TDI sedans we had in the marketplace, A3, A6, A7, A8.”
[Source: Automotive News]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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Should be viewed as good news. That european fetish with diesel .... diesel for commercial vehicles maybe - but - the rest of the world, bar europe, does not have the same diesel infatuation
I call BS. VS diesels had a loyal following. The fact they withdrew their application speaks volumes... Either it can't pass emissions here, or They have killed their own market. I got 650,000km out of my diesel Jetta, but will never by another VAG product. Diesel Colorado or maybe the Santa Cruz diesel...