Why Toyota Must (and Will) Bring Back the Supra: The Skinny With Craig Cole

Craig Cole
by Craig Cole
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why toyota must and will bring back the supra the skinny with craig cole

Welcome to a new editorial segment called The Skinny, hosted by your favorite Craig Cole. We hope this will be a weekly feature where Craig sounds off (gives you the skinny, if you will) on the latest news from the auto industry or whatever else he has on his mind.

Rumor has it Toyota is developing a brand-new Supra, but we have proof that they actually are.

While there’s no smoking gun in this case, no spy photos, patent drawings or leaked spec sheets, there is enough evidence to indicate that the Capital T is in fact reviving this hallowed sports car nameplate.

SEE ALSO: Why Mazda’s Miata is the Best Green Car

Ever since the FT-1 concept debuted at the Detroit auto show back in January of 2014, people have been crowing about a new Supra, though they’ve probably been pining for one ever since the last generation went out of production in the early 2000s.

This aggressively styled design study really struck a nerve, like when your dentist drills the wrong tooth. On the surface it seems like a perfect 21st century Supra, with exotic design and the promise of supercar performance.

Underscoring its resurrection, here are four reasons why Toyota is absolutely bringing this nameplate back, though you’ll have to watch the above video to learn what they are.

Discuss this story on our Toyota Supra Forum

Craig Cole
Craig Cole

Born and raised in metro Detroit, Craig was steeped in mechanics from childhood. He feels as much at home with a wrench or welding gun in his hand as he does behind the wheel or in front of a camera. Putting his Bachelor's Degree in Journalism to good use, he's always pumping out videos, reviews, and features for AutoGuide.com. When the workday is over, he can be found out driving his fully restored 1936 Ford V8 sedan. Craig has covered the automotive industry full time for more than 10 years and is a member of the Automotive Press Association (APA) and Midwest Automotive Media Association (MAMA).

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2 of 3 comments
  • Rochester Rochester on Jun 22, 2016

    "The Skinny", huh? Well... props for self-deprecating humor, buddy. All good points. If only you had written them down, gave the list to Jodi and let her explain things. Seriously. More Jodi, less you, please.

  • CrazeeCarl CrazeeCarl on Jun 27, 2016

    How 'bout calling it the "Weasel"?