Chrysler Picks CES Over Detroit to Debut Its New Electric Car
In a surprising move, Chrysler will not debut a new model at the 2017 Detroit Auto Show.
Next year will be the first time in seven years the company will not reveal a new car or truck in Detroit. Instead, Fiat Chrysler Automobiles (FCA) will reveal a new vehicle at the 2017 Consumer Electronics Show (CES) in Las Vegas, suggesting its debut will be high-tech and possibly tied to its relationship with Google.
The automaker won’t sit out the show altogether, however, and will still have a presence showing off its lineup at the convention center.
SEE ALSO: FCA, Google Relationship Only in ‘First Phase’
FCA spokesman Rick Deneau declined to say what the automaker has planned for CES, but the automaker did announce a partnership with Google in May to develop and deploy 100 self-driving Pacific minivans. Automotive News reports that FCA plans on debuting a fully-electric Chrysler Pacifica at CES.
Both GM and Ford are planning to reveal new models at the 2017 Detroit Auto Show, along with BMW, Honda, Lexus, Nissan and Toyota.
[Source: Detroit Free Press]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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Finally the old dinosaurs waking up to the reality that not only should cars become more central and/or a part of the IOT but also the crowd and consumer base there is better diversity than at a 'auto show' - the ces event also gets, if not garners, more attention for the car