Volkswagen Confirms New Flagship Coming to America in 2018

Sebastien Bell
by Sebastien Bell

Volkswagen brand chief Herbert Diess, speaking tonight at the Garden Theater in Detroit revealed that VW will be introducing two new vehicles per year over the next four years in North America.

This year, VW will release two new SUVs, the Atlas and the new Tiguan. These will be followed in 2018 by two passenger cars: the updated Golf and the Arteon, VW’s replacement for the CC.

The Arteon name follows the conventions of China’s luxurious Phideon model, which hints at the luxury that VW wants to deliver with the Arteon. First teased in November, the Arteon will be shown later this year in Geneva.

The releases are part of Volkswagen’s renewed commitment to North America. Following the TDI scandal, rumors that VW would leave the North American market abounded, but the manufacturer has maintained throughout that it would not leave the market.

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Now Diess even says that the North American market is crucially important to VW’s future. And although this hasn’t been a great year for the brand, management is optimistic.

As Volkswagen’s North American chief, Hinrich Woebcken, argues, if you correct for the lack of TDIs this year, sales have actually been stable.

Moving forward, since SUV sales in America continue to grow Volkswagen is excited for its two new SUVs to hit showrooms this year. And then in 2019, following the two new passenger cars, two more new SUVs—one of which is likely the updated Touareg—are to be released.

The final two models, to be released in 2020, will be VW’s all-electric MEB vehicles.

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Sebastien Bell
Sebastien Bell

Sebastien is a roving reporter who covers Euros, domestics, and all things enthusiast. He has been writing about the automotive industry for four years and obsessed with it his whole life. He studied English at the Wilfrid Laurier University. Sebastien also edits for AutoGuide's sister sites VW Vortex, Fourtitude, Swedespeed, GM Inside News, All Ford Mustangs, and more.

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