Did Hyundai Just Hint at a New Sports Coupe?

Jason Siu
by Jason Siu

Is Hyundai working on a new coupe model?

As first spotted by Autoblog, the Korean automaker has released a promotional video highlighting the brand, and while it’s not particularly interesting for automotive enthusiasts, there is one thing that catches our eye. There’s a short clip of a person working on a clay model of a coupe that looks like nothing in Hyundai’s current lineup. Our first guess would be that it’s a successor to the Hyundai Genesis Coupe, which would be marketed under Hyundai’s new luxury brand, Genesis. The automaker has said it plans on bringing the successor to market by 2020.

Considering that Hyundai is trying to separate the two brands and no other Genesis cars appear in the video, however, the car could be something else.

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Hyundai recently introduced a new Elantra to the market and it could be looking at creating a coupe variant. It’s been a few years since the Elantra coupe has been sold, and with the Genesis Coupe out of the lineup, the company could use a sporty two-door offering.

For now, it’s all speculation, but hopefully, Hyundai adds some excitement to its lineup with a stylish sports coupe.

Discuss this story on our Hyundai Forum

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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2 of 3 comments
  • Eco Bust Eco Bust on Apr 29, 2017

    Hope so. My Gen coupe was one of the best cars I ever owned, certainly better than the mustank I foolishly replaced it with. Im closely watching the Stinger GT but if Hyundai decides to revive the GC, I'd buy another one in a heartbeat.

  • Kaffekup Kaffekup on May 21, 2017

    It would be nice, and I'm sure there will be a new Genesis Coupe at some point, but a small clay model doesn't really portend anything. If it were full-sized, that might mean something, but so far it's a design study.