New FCA Trademark Hints at Something Completely Opposite of the Demon

Jason Siu
by Jason Siu

Fiat Chrysler Automobiles (FCA) has filed an application to trademark “Angel,” for use with motor vehicles, namely, passenger automobiles, their structural parts, trim, and badges.

The trademark clearly takes after the recent Dodge Challenger SRT Demon, and we can’t think of any model more the complete opposite than the Angel. Perhaps it’s Chrysler’s clever way of naming an upcoming all-electric Pacifica. Or, maybe it’s another Challenger variant to add to FCA’s already significant muscle car portfolio.

SEE ALSO: 2018 Dodge Challenger SRT Demon Review and First Drive

There’s also the possibility that FCA is simply trademarking Angel to prevent another automaker from using it. It wouldn’t be an awful idea if a competing automaker created a sports car with a contrasting name of Angel as a way to demean the Challenger Demon. Either way, we hope FCA does move forward with using the trademark, even if it’s just to see what clever design it comes up with for the badge.

[Source: Fiat Chrysler Authority]

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Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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